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Astound the World in Ninety Days …

Once upon a time, in Australia, in November 1989, there was an enormous crash (well, that’s a figurative term, as  I have actually not been one to quietly begin anything) and ‘Take One’ Productions was born.  It grew to be a leader in good humoured advertising, collecting eleven state and national awards in the first five years.  The studio freelanced for news media nationally, providing footage for programs such as national news,  60 Minutes and 2020.

Once upon a poignant time, in 1995, ‘Take One’ had a baby and became a full broadcast standard video production studio.  The infant’s birth was announced in the Births and Deaths notices of the regional newspaper, the proud parents advising all of the qualities of the new offspring, it’s relationship to other siblings, and inviting the region to wet the baby’s head.  The town went “ga ga’, and this baby went on to win an international award from Cacharel in Paris and was the recipient of the 1997 NSW Tourism Award, Media Section, a first for video in Australia.

Once upon an inspired time, when I first thought of entering the Tourism Awards I wondered how I was going to optimize this experience and bring some fame to my business. The first thing I  did was write the speech I would give on receipt of the award on Award night (that was twelve months out).

Once upon a somewhat  arrogant time (insert impish grin here), after I had written my speech that I would give on the awards night when they announced my win, I went to a local Trophy/Engraving business and had him make me two trophies that looked like the Logies.  One with my former partners name on and one with my name on.  These were my Tourism Logies and were not revealed to anybody until the actual night (They did not award Logies of course, only a framed certificate but hey…if you want a Logie bad enough!)

Once upon a more logical time then, I sat down and created a twelve month backward plan.  I planned what I would do on the day of the awards, personally and in a business sense (even down to what I would be wearing and how I would vacillate about which dress to wear!) ;  I pondered  what I would be doing the week before the awards; what I would do in the shop front to create awareness; and then what I would do each and every day to take me towards the winning position.

Once upon the time when I saw how the leverage would work, I noted I would get lot of free local media coverage, which would highlight my business acumen and success.  This backward plan became a natural extension of my five year plan to go from a “backyard amateur operation” to a Broadcast Studio.  The goal was achieved in two and a half years.

By beginning with the end in mind, as espoused by Steven Covey in his book “ Seven Habits of Highly Effective people” you set yourself a target which then becomes your focus.  When you have put it in writing you have made the commitment.  Goethe says “The moment you definitely commit is the moment providence also moves.”  A whole stream of advantages occur as a result of your decision, and you attract to you all kinds of assistance you could not have anticipated. As Goethe says: “….begin”.

I created a backward plan, I used my core center of influence as support and I asked myself just one question every time I got a new contract.  My business was video production and I was also a freelance journalist and camera operator for the major television networks in NSW.  Every time I covered a story, or took a clients brief I asked myself, “How does this relate to tourism?”

Whether I was covering a local corner store robbery, the local flood, an interview with a politician or a car accident, I asked myself that question:  “How does this relate to tourism?”  Every day as I received phone calls for new contracts, or worked on current contracts it was my central thought. It kept me absolutely focused and subsequently formed my entire submission; a whole variety of local and regional activities portrayed which in one way or another had a link to tourism.

Once upon a very exciting time now as the Worlds First Joyologist, I look back and love that I won the NSW Tourism Awards Media Section.  It was my most focused twelve months ever. I gave that speech I had prepared twelve months before and I gave the award I had made at the engravers to my then partner – much to his surprise on the night. I achieved tthe winning of this award through the use of a 90 day process…repeated 4 times.  There were 3 parts to the strategy.  Begin with the end in mind, use your circle of Influence and do one thing a day to take you to your goal.  If readers would like a copy of the full paper Astound the World in 90 days email on [email protected].

Be in intention!

If readers would like a copy of the full paper Astound the World in 90 days email on [email protected]

New Zealand’s leader in the Science of Positive Psychology and Humour in the Workplace, she has a CV that’s not to be laughed at! Included in her giggliography are some ground breaking achievements, testimony to her ability to successfully combine her business acumen, creativity, and wit.  Pat has presented over 15,000 hours of keynotes, workshops, seminars and lectures reaching an astounding 55,000 people throughout Australasia. She was President of the National Speakers Association NZ 2001, The Most Awarded Speaker at the 2000 NSANZ Convention and 2002 NZ Speaker of the Year. She has coached many people through adversity, is an author, columnist, radio producer and film director.

Tags: dreams, good news, Happiness, motivational, optimism, positive news