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Conscious Consumers organise second nationwide Carrotmob in Auckland, Wellington and Hamilton
Submitted by Charlotte
on April 17, 2012 – 2:11 pm
Greetings from the National Office of Conscious ConsumersLast April Conscious Consumers organised New Zealand’s very first Carrotmob at Memphis Belle café, Wellington. A Carrotmob is an event which involves consumers mass-purchasing from a business that has pledged to use a % of money spent by the consumers on a particular social or environmental project (see here
for more info). Our Carrotmob at Memphis Belle received nationwide media coverage, brought more than 300 (many new) customers to the cafe and raised nearly $2800 to improve the café’s energy efficiency. Visit our website
for details of last year’s event.
On Sunday 20 May we are organising a second nationwide Carrotmob, in Auckland, Wellington and Hamilton (same day, same time!) to coincide with Fairtrade Fortnight
. All Conscious Consumer cafes that have our fairtrade
badge are eligible to be ‘mobbed’. The café in each city that pledges to use the largest % of money spent by consumers on the day will win the right to be mobbed. The money that is raised during the Carrotmob will fund a new solar-power system to run the office of a small fairtrade coffee farm in Papua New Guinea
(see attached for more information).
The bidding from particapting cafes starts on 23 April! – follow progress and accept an invite to a Carrotmob event near you through our facebook group
Check out our website for more info!
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Tags: carrotmob, conscious consumers