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Kidsline calls on young New Zealander’s to transform their feelings into art

Submitted by on May 30, 2012 – 9:40 am

Media release                                                       Kidsline

29 May 2012





Kidsline is asking young New Zealander’s to transform their feelings into art, as The Kidsline Great Big Badge Design Competition kicks off.


Today marks the start of a nationwide hunt to find designs for Kidsline’s new fundraising initiative. The best designs from four categories will be made into collectable badges and sold through all Farmers department stores.


Primary and intermediate-aged school kids are encouraged to enter any of the four design categories Friendship, Feelings are OK, I’m me and I’m awesome and It helps to talk.

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All entrants have the chance to win great prizes from GrabOne, NZ Couriers, HP and Nestlé for both their school and themselves.


Kidsline CEO Jo Denvir says The Kidsline Great Big Badge Design Competition was created to encourage young Kiwis to openly share and talk about their feelings, and to communicate that having feelings of any kind is okay.


“Our trained Kidsline Buddies encourage kids to talk through anything that’s on their mind,” Denvir says.


“Kids express feelings and emotions in many different forms; one of which is through putting pen to paper. Through this campaign we want to bring their words to life by creating badge designs that will resonate with other kids around the country. By wearing the winning badge/s with pride, kids will see that it’s okay to have feelings and talk about those feelings.”


Seven badges in total will be produced and sold through all Farmers stores from September this year. Four badges will be designs from our talented New Zealand school category winners, with the remaining three designs from GrabOne and two special guest designers.


To submit a design in The Kidsline Great Big Badge Design Competition entrants must download an official entry form from the Kidsline website and post the completed form back to Kidsline before 6 July.


One hundred per cent of the purchase price from each badge sold will go back to Kidsline to continue to provide support to the growing number of New Zealand children under 14 who call the service each year.


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