SOLD: Beautiful Happyzine

World-wide CEO of Saatchi and Saatchi Kevin Roberts freely admits to being a ‘radical optimist’ – well that was what he called himself a few months ago, I’m beginning to learn that this man often shifts his focus.  It must keep him fresh! Perhaps his list below explains his aptitude for movement and flexibility. Just last week he participated in the HSM World Business Forum, where he wheeled out:

The Seven Ways to Win Ugly:

1. Face the truth and act swiftly.
2. Reframe all your beliefs about value.
3. Measure only what matters.
4. Embrace the Participation Economy.
5. Let Emotion Rip!
6. Go for High Respect and High Love.
7. Act True Blue .

Check out his blog on the subject here.

Since discovering Kevin a year or so ago I’ve looked to him as a mentor.  I bought his love marks book, it’s just such a refreshing and juicy approach to marketting.  I find him open and approachable and amazingly inspiring.  I salute him with my ‘what a man what a man what a man, what a mighty good man!’ line.

Tags: radical optimist