NZ’s Green Design In Top 8 – Electrolux International Design Lab Competition
14 July 2011
A New Zealand design is one of eight Electrolux Design Lab finalists announced today.
The ninth edition of the annual Electrolux Design Lab competition challenged industrial design students around the world to consider Intelligent Mobility within home appliances.
Eight young designers, chosen from a field of 1,300 entrants, will now present their concept to a jury of expert designers in London, 7th September 2011.
Electrolux will present the eight finalists, representing Australia; Canada; Finland; Hungary; New Zealand; Slovakia and the USA, in a programme that also features insights from Electrolux product specialists and leading designers, including Electrolux global head of Design, Henrik Otto.
“The Eight finalists have shown insight and innovation to make it this far in the 2011 Electrolux Design Lab challenge” says Henrik Otto, SVP of Global Design at Electrolux. ”In what was a particularly challenging brief, the top eight are to be congratulated for their lateral thinking and creativity but they will now need to demonstrate why their concept should be crowned absolute winner.”
The Smoobo mixer, designed by New Zealander Roseanne de Bruin from Massey University is a unique design which is enjoyable and easy to use. Each bounce activates the kinetic batteries, which in turn power the rotary blades to create a perfectly blended smoothie (see images and information below).
The Eight finalists will each present their concept at the Business Design Centre, London on September 7th 2011. The jury will consider entries based on intuitive 
design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
The eight finalists can be seen on-line at www.electrolux.com/designlab
Smoobo Mixer
Country: New Zealand
Designer: Roseanne de Bruin
School: Massey University
The Smoobo blender is enjoyable and easy to use. Simply open the blender, put the ingredients inside and bounce. Each bounce activates the kinetic batteries, which in turn power the rotary blades to create a perfectly blended smoothie that can be enjoyed by opening the pouring cap. The Smoobo’s nodular exterior makes bouncing unpredictably fun!
Thanks to the following environmentally responsible businesses for supporting Happyzine:
The Organic Green Grocer.
Nelson’s busy organic shop – healthy food, happy people, great service, caring for the environment. Corner Tasman & Grove Streets, Nelson. Ph 03 548 3650.
loading...
loading...
