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Soften the F Up – The Successful Plan to Challenge Young Men’s Perception of a ‘Real Man’ in Aussie

Submitted by on July 22, 2011 – 2:14 pm

PlanBigger Ehon Chan launches a national grassroots mental health campaign:

Soften the F Up – “Soften the F*** Up is the first of, hopefully, a few more campaigns to come in challenging young men’s perception of “real man” with the hope of reducing stigma around mental health and all its associated issues amongst young men.”

PlanBigger Ehon Chan launched a national campaign last Friday, urging men to face up to mental health issues. Turning the popular phrase from Aussie bloke culture on its head, the Soften the F Up campaign, challenges the “real man” stereotype, and sends the message that it’s alright to ask for help.

The launch event was a huge success, with government, industry and community coming together to share stories, increase mental health literacy and promote help-seeking behaviour.

PlanBig was there to celebrate and capture it all on film – check it out!

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Check out Ehon Chan’s successful dream here.

Check out Happyzine’s plan to reach 100,000 subscribers here with good news about our people and the planet here.

(Source: planbig.com.au)

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