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MEDIA RELEASE

Sustainable Business Network
For Immediate Release

Creating Sustainable Wealth Demands a Collective Approach
The Sustainable  Business Network (SBN)  is  pulling together a  bunch of  brilliant and diverse experts  to discuss the benefits of ‘shared value’ at its ‘Creating Sustainable Wealth: The Collective Challenge’  forum, in Auckland, on 29th  March 2012.
The concept of ‘shared value’ was first defined a little over 12 months, when Michael E. Porter and Mark R. Kramer published ‘Creating Shared Value’ in the Harvard Business Review.

“It  caused  a  bit  of  excitement  amongst  those  interested  in  how  business  can  gain  and  articulate business  value  alongside  environmental  or  social  value”,  says  Rachel  Brown,  SBN’s  CEO.

“It’s  not really a new concept but just a rather clever strategy for delivery to it.”

The academic definition goes something like this ‘the concept of shared value relates to policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the  economic  and  social  conditions  in  the  communities  in  which  it  operates.’

SBN  is  interested  in understanding how the concept can be played out practically in NZ business and alongside the work of community organisations which is why the March Forum came into being.

“The interactive SBN forum brings NGO’s, funders, as well as large and small businesses together to examine this shift in sustainability thinking and to see what can be achieved by creating shared value through SBN’s networks”,  says James Griffin, SBN’s National Network Manager.

Nick  Jones,  Research  and  Insights  Manager  at  IAG  New  Zealand,  is  one  of  the  Forum’s  organising panel – he has this to say.

“Lots of businesses are waking up to the fact that many of the issues they face are too complex for them to solve on their own. Consequently they’re looking to  work in partnerships with community organisations  that  can  help  them  deal  with  these  issues  and  deliver  value  for  them  and  the community they serve.”

Business  journalist,  Rod  Oram,  will  facilitate  the forum  while  Jonathan  Watts,  author  of When a Billion  Chinese  Jump,  will  undertake  the  keynote  speaker  role.    They  will  be  supported  by  the experience of business and social leaders sharing their insights.  Using examples from Ngati Whatua, Solar  City,  The  Big  Stretch,  Chow  Hill  and  CityHop,  as  well  as  IAG’s  links  with  stakeholders  and  the opportunities  around  co-creation  in  sectors  of  mutual  interest,  the  forum  will  attempt  to  establish how  a  business  can  generate  profitable  returns  while  addressing  personal  values  and  desires  for better social and environmental outcomes.
Over  the  course  of  one  day,  participants  will  focus  on  the  examples  of  some  interesting  industry-shaping  business  who  can  provide  valuable  learning for  those  organisations  striving  to  succeed  in increasingly volatile markets.

Rachel  Brown  is  intrigued  by  the  prospect  of  how  a room  filled  with  smart  people  who  all  share some  common  ideas  will  be  shaped  by  understanding  the  potential  value  in  working  across  our traditional sectors – and the impact of hearing from leaders in business and community.

“We’re delighted to have some of NZ’s leading business and community thinkers, practitioners and facilitators  participating  throughout  the day.   Add into the mix  valuable audience participation and we’re gearing up for the key sustainable development event of the year,” she says.

People  can  register  to  attend  the  forum  by  visiting http://www.eventfinder.co.nz/2012/creating-sustainable-wealth-doing-it-together/auckland.    The  full  programme  can  be  accessed  on www.sustainable.org.nz.

SBN  is  delighted  to  welcome  Paramount  Services  as  the  principal  sponsor  of  the  Forum  and University of Waikato Management School as an additional sponsor.

About the Sustainable Business Network (SBN)
Nationally, the SBN represents more than 550 organisations, from small to medium enterprises and not-for-profits,  through  to  large  businesses  and  corporations.  SBN  promotes  sustainable  business practice  through  networking,  practical  advice,  and resource  and  tool  development.  It  provides opportunities  for  businesses  to  do,  learn,  share  and  create  in  order  to  advance  and  embed sustainability.   SBN runs the Get Sustainable Challenge,  the GreenFleet programme (including tree-planting  offsets  via Carbon4Good),  and  hosts  the  annual SBN  Awards.  SBN  has  also  developed  the online assessment tool Get Sust Online and offers expert advice through Adviceline.
www.sustainable.org.nz
For further information please contact
Brenda Harkin
National Communications Manager – Sustainable Business Network
Phone: 021 686443; Email: [email protected]

PROGRAMME: Creating Sustainable Wealth: the Collective Challenge, 29/3/12

8am    Registration and coffee
8.30    Welcome and opening: Rachel Brown, CEO, SBN & Rod Oram, Business Journalist
Part 1: A Global Perspective
8.35    Jonathan Watts, author of ‘When a Billion Chinese jump’

Insights into the sustainable development solutions emerging from China and what the implications and opportunities are for New Zealand

9.10    Alex Hannant, Executive Director, Hikurangi Foundation

Exploration of the latest sustainability thinking, initiatives and models from around the world – what do we need to know and what are the implications for NZ business going forward?

9.30    Group knowledge: facilitated audience discussion

Interpreting the latest thinking and relating the theories and overseas practices to the realities of NZ business

9.45    Morning Tea

Part 2: The Platform for Sustainable Wealth Creation

10.10    Ngarimu Blair, Trustee, Ngati Whatua o Orakei and Director, Auckland Waterfront

Looking internally – learnings from an Iwi business model – generating sustainable wealth via integrating human values, community, the environment, partnerships and true long-term thinking

10.30    Rosie Walford, Founder, The Big Stretch

Redefining Value – understanding and incorporating human values into a business model context to create platforms for greater innovation and wealth creation

10.55     Sarah Holden, Sustainability Manger, IAG

Engaging Widely – greater wealth generation opportunities via broader connections with society – how to do it successfully and measure the non-financial value

11.15    Simon Stockdale, Chairman, SolarCity

Working Deeply – the value-generating opportunities and complex problem-solving benefits offered by collaborative business practices. What does successful collaboration look like and how do you achieve it?

Part 3: Co-creating Sustainable Wealth

11.40    Peter Salmon, Maven Consulting

Introduction to the co-creation breakout sessions – utilising audience knowledge to collectively create sustainable wealth opportunities that can practically be applied to your organisation

11.50    Meridian Energy, City Hop and Chow:Hill

Introductions from the businesses featuring in the co-creation sessions – current situation and key challenges

12.10     Lunch

13.10    Co-creation breakout sessions, facilitated by Peter Salmon and team

Room 1 Co-creation case study: Meridian Energy, New Zealand’s largest renewable energy generator

Room 2 Co-creation case study: City Hop, New Zealand’s first car share company

Room 3 Co-creation case study: Chow:Hill, providing leadership in architecture and design

Room 4 Co-creation case study: Hungy Bins, innovative composting solution

3.00    Afternoon Tea

    Part 4: Key Outputs and Summary

3.20    Peter Salmon, Maven Consulting

    Summary of outputs from the co-creation sessions

 https://happyzine.co.nz/wp-admin/post.php?post=18013&action=edit

3.35    Rod Oram, MC and Business Journalist

Common themes and collective actions

4.00    Close and networking

(Programme subject to change)

MEDIA RELEASE
For Immediate Release

Creating Sustainable Wealth Demands a Collective Approach
The Sustainable  Business Network (SBN)  is  pulling together a  bunch of  brilliant and diverse experts
to discuss the benefits of ‘shared value’ at its ‘Creating Sustainable Wealth: The Collective Challenge’
forum, in Auckland, on 29
th
March 2012.
The concept of ‘shared value’ was first defined a little over 12 months, when Michael E. Porter and
Mark R. Kramer published ‘Creating Shared Value’ in the Harvard Business Review.
“It  caused  a  bit  of  excitement  amongst  those  interested  in  how  business  can  gain  and  articulate
business  value  alongside  environmental  or  social  value”,  says  Rachel  Brown,  SBN’s  CEO.    “It’s  not
really a new concept but just a rather clever strategy for delivery to it.”
The academic definition goes something like this ‘the concept of shared value relates to policies and
operating practices that enhance the competitiveness of a company while simultaneously advancing
the  economic  and  social  conditions  in  the  communities  in  which  it  operates.’    SBN  is  interested  in
understanding how the concept can be played out practically in NZ business and alongside the work
of community organisations which is why the March Forum came into being.
“The interactive SBN forum brings NGO’s, funders, as well as large and small businesses together to
examine this shift in sustainability thinking and to see what can be achieved by creating shared value
through SBN’s networks”,  says James Griffin, SBN’s National Network Manager.
Nick  Jones,  Research  and  Insights  Manager  at  IAG  New  Zealand,  is  one  of  the  Forum’s  organising
panel – he has this to say.
“Lots of businesses are waking up to the fact that many of the issues they face are too complex for
them to solve on their own. Consequently they’re looking to  work in partnerships with community
organisations  that  can  help  them  deal  with  these  issues  and  deliver  value  for  them  and  the
community they serve.”
Business  journalist,  Rod  Oram,  will  facilitate  the forum  while  Jonathan  Watts,  author  of When a
Billion  Chinese  Jump,  will  undertake  the  keynote  speaker  role.    They  will  be  supported  by  the
experience of business and social leaders sharing their insights.  Using examples from Ngati Whatua,
Solar  City,  The  Big  Stretch,  Chow  Hill  and  CityHop,  as  well  as  IAG’s  links  with  stakeholders  and  the
opportunities  around  co-creation  in  sectors  of  mutual  interest,  the  forum  will  attempt  to  establish
how  a  business  can  generate  profitable  returns  while  addressing  personal  values  and  desires  for
better social and environmental outcomes.
Over  the  course  of  one  day,  participants  will  focus  on  the  examples  of  some  interesting  industry-shaping  business  who  can  provide  valuable  learning for  those  organisations  striving  to  succeed  in
increasingly volatile markets.
Rachel  Brown  is  intrigued  by  the  prospect  of  how  a room  filled  with  smart  people  who  all  share
some  common  ideas  will  be  shaped  by  understanding  the  potential  value  in  working  across  our
traditional sectors – and the impact of hearing from leaders in business and community.
“We’re delighted to have some of NZ’s leading business and community thinkers, practitioners and
facilitators  participating  throughout  the day.   Add into the mix  valuable audience participation and
we’re gearing up for the key sustainable development event of the year,” she says.

People  can  register  to  attend  the  forum  by  visiting http://www.eventfinder.co.nz/2012/creating-sustainable-wealth-doing-it-together/auckland.    The  full  programme  can  be  accessed  on
www.sustainable.org.nz.

SBN  is  delighted  to  welcome  Paramount  Services  as  the  principal  sponsor  of  the  Forum  and
University of Waikato Management School as an additional sponsor.

-ENDS-

About the Sustainable Business Network (SBN)
Nationally, the SBN represents more than 550 organisations, from small to medium enterprises and
not-for-profits,  through  to  large  businesses  and  corporations.  SBN  promotes  sustainable  business
practice  through  networking,  practical  advice,  and resource  and  tool  development.  It  provides
opportunities  for  businesses  to  do,  learn,  share  and  create  in  order  to  advance  and  embed
sustainability.   SBN runs the Get Sustainable Challenge,  the GreenFleet programme (including tree-planting  offsets  via Carbon4Good),  and  hosts  the  annual SBN  Awards.  SBN  has  also  developed  the
online assessment tool Get Sust Online and offers expert advice through Adviceline.
www.sustainable.org.nz
For further information please contact
Brenda Harkin
National Communications Manager – Sustainable Business Network
Phone: 021 686443; Email: [email protected]

Tags: sustainable business