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Road to Ruin – Paved in Pledges

Submitted by on October 1, 2012 – 1:35 pm

Road to Ruin was Heather O’Leary’s final project for an advanced Digital Film Making diploma at Natcoll. Not only did she love the idea of creating a documentary around designer Kim Witteveen, but it was a great way to try and put herself out there as a director and editor.

She funded most of the costs for the project herself, but just needed a little help to cover the final post-production costs and get a professional voice over artist.

So she turned to her crowd of supporters, and through PledgeMe raised over $1,500 (and an injection of self confidence).

“Without [crowdfunding] I wouldn’t have been able to make it to the standard it deserves or have got so much interest.” says Heather  “Road to Ruin is now a full 23minute documentary which originally would have only been 8minutes, and I was blown away to be awarded distinction for this project and much of that stems back to having the crowd funding option”

She released her documentary this week, and with over 700 hits on youtube already, we think she’s at the start of a pretty spectacular documentary career. Check out the Road to Ruin documentary here.

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